In 1985, he moved to Sweden on an exchange program. While learning Swedish and networking, he later landed a position at Radium Records in Gothenburg promoting their artist internationally. In 1989, he later managed a band who got signed to MNW and soon after was hired to be Head of International where he was licensing music internationally for 10 years. In 1999 he left, along with others, to co-found Playground Music Scandinavia AB where he was first Head of Licensing/International then moved on to be Head of Sync Licensing/ Head of Playground Music Publishing and at the same time dealt with infringements made with Playground’s masters rights.
 

Cloud started Bark At Your Owner together with Carl-Marcus Gidlöf (CMG Holding AB). With the other companies in the CMG Holding sphere; Icons Creating Evil Art, Despotz Records, Mars Music, Flick Agency, consulting in an advisory manner for the growth of the CMG Holding business. Another aspect of Cloud's duties is business opportunities for the companies within the company umbrella, as well as promotion to radio, blogs, diverse media both traditional and online, upploading singles to portals of national and international radio stations, satellite and digital radio stations and DJ pools for the Bark At Your Owner label, ICEA, Flick Agency and Something Beautiful Records labels.